Pulse by Real Intent Email & Newsletter Playbook

Email #1

Warm-Up quick { {CITY}} insider tip

Hi there,

Just noticed someone from { {ZIP}} joined my local market update list. That's your area, right?

Quick insider tip about { {CITY}} — we're seeing homes with updated kitchens selling 12 days faster than similar properties right now. Not huge data, just something I'm noticing on the ground that most reports miss.

I analyze { {CITY}} patterns weekly. Any specific area trends you're curious about?

Cheers,
{ {AGENT_NAME}}

Email #2

Warm-Up saw this { {ZIP}} data point

Hey,

Was running numbers for the { {CITY}} market this morning and noticed something interesting for { {ZIP}} specifically.

Last month's closings show houses with professional photography are selling for 2.4% more than listings with basic phone photos. Small edge, but adds up to real money... about $12K on a median-priced home in your zip.

I track these little advantages for my clients. Reply "STATS" if you'd like me to send over the latest { {ZIP}} market snapshot (no strings).

Thanks,

{ {AGENT_NAME}}

Email #3

Warm-Up { {CITY}} weekend events

Morning!

Thought I'd share a quick list of interesting things happening around { {CITY}} this weekend:

• Farmers Market at Centennial Park (Sat, 8-1)
• Community cleanup at { CITY}} Beach (Sun, 9-11)
• Food Truck Festival downtown (Sat, 4-9pm) 🌮

My clients tell me these local updates are actually helpful... hope you don't mind! I'm always keeping an eye on { {CITY}} happenings as part of my market research.

Enjoy your weekend,
{ {AGENT_NAME}}
Sent from my iPhone

Email #4

Warm-Up hidden gem in { {CITY}}

Hey there,

Just toured a new listing in { {CITY}} that hasn't hit the MLS yet. Made me think of an interesting trend we're seeing...

Homes with dedicated home office spaces are commanding a 3.7% premium right now in { {STATE}}. Post-pandemic shift that's actually accelerating, not fading.

I'm putting together a quick guide on the highest ROI pre-listing improvements for { {CITY}} homeowners based on current buyer preferences. Would that be something useful to have?

Best,
{ {AGENT_NAME}}

Email#5

Engage new market shift in { {ZIP}}

Quick update,

Just analyzed the latest { {CITY}} data and noticed a shift specifically in { {ZIP}} that hasn't hit the news yet.

Inventory levels dropped 7.2% last month while time-on-market shortened by 4 days. Early indicator that we might be heading into a more competitive spring than analysts predicted for { {STATE}}.

I've created a free custom property value tracker for { {ZIP}} homeowners. It sends automatic monthly updates on your home's changing value based on actual { {CITY}} sales, not just algorithms.

Click here to set up yours: { {CALENDLY_LINK}}

{ {AGENT_NAME}}
{ {BROKERAGE_NAME}}

Email #6

Engage did you catch this { {CITY}} news?

Hey there,

Not sure if you saw, but the city council just approved that new development near { {ZIP}}. Going to add about 200 new homes over the next 18 months.

Already getting questions from locals about how this might impact property values... analysis shows similar projects typically boost surrounding home values by 4-6% once completed.

I'm hosting a short virtual info session for { {CITY}} homeowners next Tuesday at 6pm. Just 20 minutes covering how development affects different neighborhoods.

No pitch, just straight info. Worth joining?

Thanks,
{ {AGENT_NAME}}

Email #7

Engage just 1 quick question

Morning,

I'm putting together my next { {CITY}} market report and want to make sure I'm focusing on what matters most to local homeowners.

Which of these topics would be most valuable to you? (Just reply with the number)

1. Best renovations for ROI in { {CITY}} right now
2. Price per sq ft trends by { {CITY}} neighborhood
3. How { {STATE}} tax changes affect homeowners
4. Timeline predictions for { {CITY}} market shifts

Your input helps make these reports actually useful... thanks!

Appreciate it,
{ {AGENT_NAME}}
Sent from my iPhone

Email #8

Engage interesting { {ZIP}} sale yesterday

Hey,

A home on Maple Street in { {ZIP}} just closed $27K above asking yesterday after only 4 days on market.

What's most interesting: it wasn't staged, had dated bathrooms, but had two key features that { {CITY}} buyers are prioritizing right now — south-facing garden and walkable to Westside shops.

I'm seeing this pattern across { {STATE}}... "location factors" outweighing "condition factors" for the first time in 2 years.

I've mapped the high-demand pockets within { {CITY}} based on recent sales data. Helpful to have on file for future reference?

Best,
{ {AGENT_NAME}}

Email #9

Engage rate drop impact on { {CITY}}

Quick insight,

This morning's 0.25% rate drop is already creating ripples in { {CITY}}. My lender partners report mortgage applications up 14% week-over-week.

Historically, when rates drop even slightly, { {ZIP}} sees increased buyer activity 2-3 weeks later. Last time this happened, homes priced within 4% of median sold 37% faster.

I've pulled a custom report of how rate changes have specifically affected property values in { {ZIP}} over the past 18 months. Shows some interesting patterns...

Want me to send it over?

{ {AGENT_NAME}}

Email #10

Engage { {CITY}} school rankings update

Hi there,

The new school performance data for { {CITY}} was just released yesterday. Notable changes from last year that could impact { {ZIP}} property values:

• Lincoln Elementary moved up 2 ranking spots
• Washington High added AP Computer Science
• Jefferson Middle expanded their arts program

My analysis of past years shows homes in top-performing school zones in { {CITY}} typically command a 12-18% premium... and that gap is actually widening.

Would a breakdown of how school zones affect resale values in different { {CITY}} neighborhoods be helpful?

Thanks,
{ {AGENT_NAME}}

Email #11

Deepen private { {CITY}} seller stats

Interesting data point,

Just finished analyzing last month's { {CITY}} transactions and found something unusual. Homes that sold before officially listing (private/off-market) averaged 2.1% higher sales prices than comparable MLS listings.

This contradicts the usual pattern for { {STATE}}. Typically MLS exposure drives higher prices, but the current inventory shortage has reversed this in certain price bands.

I maintain a small network of qualified buyers specifically looking in { {ZIP}}. If you're even casually thinking about a move in the next 6-12 months, might be worth a conversation about this approach?

Best,
{ {AGENT_NAME}}

Email #12

Deepen renovation permits in { {ZIP}}

Hey there,

Just reviewed the { {CITY}} building permit data for Q1... permits for home improvements in { {ZIP}} up 23% year-over-year. Clearly lots of homeowners preparing for future sales.

Most common projects: kitchen refreshes, primary bath updates, and backyard expansions. Average ROI based on recent { {CITY}} sales: 1.4x investment.

I've developed relationships with several reputable contractors who offer special rates to my network. They also prioritize current homeowners over flippers... sometimes saving weeks on project timelines.

Need any recommendations for projects you might be considering?

{ {AGENT_NAME}}
Sent from my iPhone

Email #13

Deepen why these { {CITY}} homes sold fast

Quick analysis for you,

I studied the 12 fastest-selling homes in { {CITY}} last month (all under contract in 5 days or less). Looking for patterns that might not be obvious...

What they had in common isn't what most people think. It wasn't all about price or luxury features. 10 of 12 had these three elements:

1. Professional photography highlighting natural light
2. Pre-listing inspections with repairs completed
3. Flexible closing timelines (30-60 days)

I've refined my pre-listing strategy based on this data. Results for my sellers: averaging 8 fewer days on market compared to { {CITY}} median.

Curious what your home might sell for with this optimized approach? I can run a quick analysis: { {CALENDLY_LINK}}

{ {AGENT_NAME}}
{ {BROKERAGE_NAME}}

Email #14

Deepen new report on { {ZIP}} values

Just released,

The Q1 { {CITY}} market report came out yesterday. Looking specifically at { {ZIP}}, the numbers are stronger than anticipated:

• Median sale price: $489K (up 3.2% YOY)
• Average days on market: 22 (down from 29 in Q4)
• List-to-sale ratio: 98.7% (up 0.8%)

What most reports aren't mentioning: homes in the top condition quartile are commanding a larger premium than usual in { {CITY}} right now. "Move-in ready" properties selling for 8.3% more than those needing updates (historical average: 6.1%).

I've created a free home preparation checklist specific to current { {CITY}} buyer preferences. Would that be useful?

Best,
{ {AGENT_NAME}}

Email #15

Deepen { {CITY}} equity growth data

Property insight,

Did some number-crunching on { {CITY}} home equity growth patterns this morning. Interesting finding: homes purchased 5-7 years ago in { {ZIP}} have seen average equity increases of $97K.

Many owners don't realize how much their position has improved... or how this opens up new possibilities. Moving up to a larger home, investment property purchases, or funding education are suddenly viable options.

I've developed a no-obligation equity review process for { {CITY}} homeowners. Takes about 15 minutes and provides much more accuracy than online estimators by factoring in specific property features and micro-neighborhood trends.

Would this be valuable for your planning purposes?

{ {AGENT_NAME}}

Email #16

Deepen buyer "must-haves" changed in { {CITY}}

Hey there,

Just finished interviewing 20 active buyers specifically looking in { {CITY}}. Their "must-have" lists have shifted pretty dramatically in the past 6 months.

Top 3 priorities now:
1. Home office potential (even if just a nook)
2. Outdoor living space (doesn't need to be large)
3. Updated kitchen (aesthetics matter more than size)

Interestingly, things that have dropped in importance: formal dining rooms, bathtubs (except in primary bath), and extra bedrooms.

How does your home align with these current buyer preferences? I'd be happy to do a quick 15-minute walkthrough (virtual or in-person) and share some specific insights.

Best,
{ {AGENT_NAME}}
Sent from my iPhone

Email #17

Decision looking for a { {ZIP}} home

Quick question,

I'm working with a highly qualified buyer who's specifically targeting the area of { {CITY}}. They're flexible on timing (can close in 30-90 days) but firm on their criteria:

• 3+ bedrooms, 2+ baths
• Minimum 1,800 sq ft
• Budget up to $525K
• Prefer minimal renovations needed

Before I expand their search, thought I'd check if you or someone you know might be considering selling soon? This could be an opportunity to explore an efficient, minimally disruptive transaction.

Even if you're just curious about the process or current value, happy to provide insights without any pressure.

Thanks,
{ {AGENT_NAME}}

Email #18

Decision inventory shortage in { {CITY}}

Market update,

{ {CITY}}'s available inventory just hit a 14-month low. Only 1.8 months of supply across all price points, with the most severe shortage in the $400K-600K range.

This is creating a unique opportunity for potential sellers. Homes in { {ZIP}} that are priced strategically are seeing multiple offers within days.

Most interesting: "typical" seasonal patterns have reversed this year. Analysts predicted a slow Q2, but { {CITY}} is seeing unprecedented demand.

I've identified your area as one of the highest demand pockets based on current buyer search patterns. If you've had even passing thoughts about selling in the next 6-12 months, now might be worth exploring.

I offer a no-pressure consultation to discuss potential timelines and strategies:

{ {CALENDLY_LINK}}

{ {AGENT_NAME}}
{ {BROKERAGE_NAME}}

Email #19

Decision saw this comp near you

Interesting sale,

A home very similar to properties in your neighborhood just sold for $27/sq ft above { {CITY}} averages. 123 Oak Street closed yesterday at $537K after just 6 days on market.

What made this sale stand out was the strategic pre-listing work. The owners used my "Maximum Value Preparation" process to identify which improvements would yield the highest ROI before listing.

They invested $7,200 in targeted updates that ultimately netted them an additional $31K in sale price (4.3x return).

I only work with a select number of sellers each quarter to provide this level of service. Currently have 2 spots available for June listings.

Would you be interested in learning what this approach might mean for your property?

Best,
 { {AGENT_NAME}}

Email #20

Decision time-sensitive { {CITY}} opportunity

Important update,

Two market forces are converging to create an unusually favorable selling window for { {CITY}} homeowners:

1. Mortgage applications just jumped 23% (buyers rushing to lock in before predicted rate increases)
2. New construction in { {STATE}} has slowed by 17%, further constraining supply

My analysis shows this will create a 60-75 day opportunity for sellers to maximize returns before the market adjusts.

I've developed a data-driven "Quick Preparation & Listing" strategy specifically for this window. It's helping my current { {CITY}} sellers average 4.7% higher final sale prices compared to similar listings.

I'd like to offer you a complimentary, no-obligation home value consultation that includes:

• Detailed market analysis with true comps (not algorithm estimates)
• Room-by-room value enhancement recommendations
• Timeline optimization strategy

I have a few slots open this week: { {CALENDLY_LINK}}

Looking forward to connecting,
 { {AGENT_NAME}}
 { {BROKERAGE_NAME}}

{ {EVENT_BLOCKS}}

Have an event to share? Hit reply and let me know!

Best Practice

When featuring local businesses, prioritize service providers related to homeownership (contractors, landscapers, interior designers) who might also refer potential sellers to you. Negotiate reciprocal email features in their newsletters to expand your reach.

Price Change (Last 60 Days)

$550K+ ▇▇▇▇▇▇▇▇▇ +3.2%

$450-550K ▇▇▇▇▇▇▇▇▇▇▇▇

+4.8% $350-450K ▇▇▇▇▇▇▇

+2.9% $250-350K ▇▇▇▇▇

+1.8% Under $250K ▇▇▇ +1.1%

💡 STRATEGIC OPPORTUNITY

Based on this month's data, there's a specific opportunity for { {CITY}} homeowners considering a move in the next 3-12 months:

[Brief explanation of market opportunity]

If you'd like to discuss how this might apply to your specific situation, I'm offering complimentary strategy sessions this week: Schedule here