Creating Your HeyGen Avatar Real Estate Agent

April 30, 2025

Elevate Your Digital Presence

This guide will help you create a professional HeyGen avatar to enhance your market presence. A digital avatar allows you to create personalized videos at scale, saving you time while maintaining a personal connection with clients

Recording Your Avatar Footage

Two Recording Options:

01

Upload a Google Drive or local video file

02

Record directly with your webcam or high quality device

IMPORTANT: You must also record a separate consent statement video confirming you authorize HeyGen to use your footage. This must be from the same person as in the main footage.

Join 1AgentPerZip™ to receive exclusive, high-intent leads tailored to your zip code. Grow your real estate business with powerful data-driven insights.

Consent Statement Script:

"I, [Your Full Name], hereby declare that I authorize HeyGen to use the footage of me to build the HeyGen Avatar and use it in my HeyGen account."

Recording Guidelines

TECHNICAL REQUIREMENTS
• Length: At least 2 minutes of uninterrupted speech
• Resolution: 1080p minimum, 4K 60FPS preferred
• Editing: No cuts or edits; must be a continuous shot
• Camera position: Centered framing, eyes at top third

Shooting Tips:

  1. Use a professional camera if possible. Mobile phones or webcams are acceptable.

  2. Choose a quiet environment with good, even lighting.

  3. Stand still and maintain direct eye contact with the camera.

  4. Keep hand movements below chest level.

  5. Take natural pauses with lips closed between sentences.

  6. Include a 2-3 second pause at the beginning of the video.

  7. Take 1-2 second pauses between long sentences.

  8. Be natural and calm - your avatar will perform exactly as you do.

Do

  • Smile naturally and maintain a confident posture

  • Use subtle hand gestures that appear natural

  • Speak clearly and at a moderate pace

  • Take pauses with lips closed

  • Choose professional attire appropriate for client meetings

Don't

  • Don't move around or make sudden head movements

  • Don't use exaggerated hand gestures or pointing

  • Don't raise hands above chest level

  • Don't look away from the camera

  • Don't wear glasses or accessories that obscure your face

Recording Script

Choose a topic that you feel comfortable talking about for 3 minutes. Some suggestions:

  • Market update for your area

  • Introduction to your business and services

  • Brief explanation of the current buying/selling process

  • Overview of your unique value proposition

  • Tour of a notable property (speaking directly to camera)

TIP: Remember to smile, maintain eye contact, take natural pauses with lips closed, and use subtle hand gestures below chest level.

Ready-to-Use Professional Script

Below is a 3-minute script optimized for avatar creation with built-in pauses and gesture cues. Replace [YOUR NAME] with your actual name and [YOUR AREA] with your market area.

Begin with a 3-second pause looking directly at the camera with a natural smile.

Hello, I'm [YOUR NAME], a real estate professional specializing in the [YOUR AREA] market. I'm excited to connect with you today and share how I can help with your real estate needs. 👐

<Pause with lips closed>

In today's dynamic market, having accurate data and expert guidance is more crucial than ever. As your real estate advisor, I blend technology with personalized service to ensure you're making confident decisions backed by real market intelligence. 👐

<Pause with lips closed>

When working with sellers, I utilize comprehensive market analytics to develop precise pricing strategies. This approach has helped my clients achieve 4.2% higher sales prices compared to market averages over the past year.

<Pause with lips closed>

For buyers, I provide exclusive access to market insights that identify emerging opportunities before they become competitive. My clients typically view 42% fewer properties before finding their ideal home, saving them significant time and reducing decision fatigue.

<Pause with lips closed>

What truly sets my approach apart is my commitment to transparency. When I present options to you, each recommendation comes with clear data points explaining exactly why it represents value in the current market context. 👐

<Pause with lips closed>

I've found that clients appreciate this straightforward, data-driven method – especially in today's market where emotions can sometimes cloud judgment. My role is to bring clarity and confidence to what might otherwise feel like overwhelming decisions.

<Pause with lips closed>

Beyond transactions, I view my relationship with clients as an ongoing partnership. Many of my clients tell me they value having a resource for market updates and property insights even years after their purchase or sale. 👐

<Pause with lips closed>

In fact, 78% of my business comes from repeat clients and referrals – something I'm particularly proud of because it reflects the trust I've built through consistent results and exceptional service.

<Pause with lips closed>

Whether you're looking to buy, sell, or simply stay informed about the market, I'm here to help you navigate the real estate landscape with confidence and precision. My approach combines strategic thinking, market expertise, and personalized attention to your specific needs.

<Pause with lips closed>

I welcome the opportunity to discuss your real estate goals and demonstrate how my data-driven methodology can help you achieve optimal results in today's market. 👐

<Pause with lips closed>

Thank you for your time today. I look forward to working with you soon.

End with a 2-second pause while maintaining eye contact and a natural smile.

SCRIPT TIPS:
• The 👐 symbol indicates where subtle hand gestures would be natural
• Practice the script 2-3 times before recording to ensure smooth delivery
• Maintain a confident, conversational tone throughout
• Slightly adjust your facial expressions to convey enthusiasm at appropriate moments
• Personalize with specific details about your market, but keep statements general enough to remain relevant over time

Using Your Avatar

Once your avatar is created, you'll be able to generate custom videos by simply typing or pasting your script. This will allow you to:

1

Create personalized property updates for clients

2

Send custom market reports with visual explanations

3

Scale your communication while maintaining personal connection

4

Save time while increasing client engagement

To use your avatar, subscribe to a HeyGen package to earn credits, then use those credits to generate videos with your avatar.

Technical Support

If you encounter any issues or have questions about creating your avatar, please contact the Pulse team at [email protected]

For HeyGen-specific technical questions, contact [email protected].