Disney's Asteria: Magic Kingdom Meets Real Estate in North Carolina

May 02, 2025

Disney is bringing its enchantment to North Carolina with "Asteria," a 1,500-acre master-planned residential community announced for 2025. Located in Pittsboro, this "Storyliving by Disney" development could reshape the region's real estate landscape.

The bottom line: For real estate professionals in North Carolina, Asteria represents both an opportunity and challenge. The development will elevate the region's luxury market, potentially increasing comparable values while creating an exclusive new segment unlike anything previously available in the Southeast. Agents should begin studying the Storyliving by Disney model to prepare for this unique listing opportunity.

Market Implications

While official pricing hasn't been released, industry analysts expect premium positioning based on Disney's first Storyliving community in California, where homes range from $2-4 million. This positions Asteria significantly above Chatham Park's existing $300,000 entry point.

Relevant Zip Codes:

  • 27228 (Pittsboro)

  • 27312 (Pittsboro and surrounding areas)

  • 27344 (Siler City, nearby)

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Project Scope and Timeline

The development's first phase began in March 2025 with the purchase of 217 acres for $23.3 million through Stanley Living at CP LLC. When completed, Asteria will feature over 4,000 residential units including single-family homes, multi-family properties, and age-restricted (55+) housing—all within the larger Chatham Park community near Raleigh's Research Triangle.

Development Status: Preliminary plans have been submitted to the town of Pittsboro and are expected to be made public in May 2025

Key Milestones

  • Land acquisition: Nine-step process through Disney partnership with DMB/SWVP Raleigh

  • Construction timeline: Detailed plans expected May 2025

  • Sales launch: Homes projected to hit market in 2027

What Sets Asteria Apart

Unlike typical master-planned communities, Asteria will feature Disney's legendary service with on-site cast members providing hospitality reminiscent of the parks. The development is being crafted by Walt Disney Imagineering to encourage exploration and community connection. Environmental groups like The Haw River Assembly have requested strong environmental protections for the development.

Premium Amenities

Residents will enjoy resort-caliber facilities including wellness centers, swimming pools, walking trails, and Disney-exclusive programming like storytelling dinners and classes with Disney artists. The focus on Disney's storytelling expertise aims to create immersive neighborhood experiences.