[FCC Postponement] 1-to-1 Consent Rule & Real Intent Product Updates

Author

Aaron
January 25th, 2025

Great news!

The Federal Communications Commission (FCC) postponed the release of their latest ruling I shared last week.

The FCC 1-to-1 Consent Update: How Will It Impact Your Marketing Strategy in 2025?

The FCC 1-to-1 consent update arrives in 2025. Understand its implications for your marketing strategies and get answers to common questions about leads and compliance.

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Originally set to take effect on January 27, 2025, the FCC’s new one-to-one consent requirement for calls and texts has been postponed by 12 months to January 26, 2026, or until a court decision is issued.

What does this mean for you?

  • Current Rules Stay in Effect: The existing TCPA requirements for “prior express written consent” remain unchanged during the postponement.

  • Stay Compliant: You must still follow existing consent rules and remain mindful of Do Not Call (DNC) registries.

Real Intent Highlights

1. Validation

  • Ensures leads meet strict criteria (valid phone/email, correct ZIP codes, not duplicated, DNC filtering, etc.).

  • Helps you stay compliant with existing and future consent rules.

2. AI Insights

  • Real-time analysis of consumer behavior and personal attributes.

  • Summaries of overall lead activity for smarter, data-driven follow-up.

3. Seamless Integrations

  • Follow Up Boss and kvCORE for effortless lead import.

  • AI-powered field mapping to match your unique CRM setup without extra work.

4. Local Events Roundup

  • Automatically generated PDF reports of upcoming concerts, holiday events, and road closures per ZIP code.

  • Position yourself as a hyper-local resource for your leads and clients.

Introducing Webhawk: Now Live for Real Intent Members

Webhawk is an advanced website visitor identification and lead generation platform—built to help real estate agents and brokers turn their anonymous website traffic into actionable leads. Here’s what you’ll love:

  • Get Detailed Info on Your Website Visitors

  • Real-Time Alerts & Prioritization

  • Simple Setup & CRM Automations

Real Intent Members get an Exclusive Discount

  • Reply to this email “WEBHAWK” to request your early access discount code—a limited-time offer for early adopters!

Coming Soon

Home Value Pros

  • Data-native referral brokerage—powered by Real Intent.

  • Pre-qualified appointments with motivated sellers and buyers.

  • Accurate, data-driven property valuations to help you stand out.

Stay Compliant & Up-to-Date

We understand how crucial these updates are to your business. Real Intent is committed to delivering the best tools for lead generation, validation, and regulatory compliance—so you can focus on closing deals.

If you have any questions or need help setting up these features, reply to this email or reach out to our support team at [email protected]. We’ll continue to update you as soon as new details become available.

Best,

Aaron Rafferty
Co-Founder, Real Intent

P.S. We have limited discount codes for the Webhawk early access program, so make sure to reply WEBHAWK to claim your code.