Master Prompts for Real Estate AI Marketing with ChatGPT

Introduction

During our recent ChatGPT Image Model Masterclass, we demonstrated how real estate professionals can leverage AI to create engaging marketing assets in minutes. The session showcased various prompt techniques to generate everything from professional advertisements to attention-grabbing memes.

This compilation includes all the prompts we created during our session, formatted for immediate use. Simply copy, paste, and modify these prompts in ChatGPT (using GPT-4o with image capabilities) to create your own marketing assets.

Marketing Assets

Berkshire Hathaway Luxury Property Advertisement

Prompt: Create a sophisticated real estate advertisement for Berkshire Hathaway HomeServices featuring a split-screen design. On the left side, show a beautifully staged elegant home interior transitioning into a "SOLD" sign on the right, symbolizing a successful journey. Use a color palette of deep purple, gold accents, and crisp whites reflecting Berkshire Hathaway's prestigious branding. Above the image, place the headline "YOUR JOURNEY FROM HOME TO SOLD" in modern, clean typography. Below, add the tagline "Backed by Berkshire. Guided by Experts." Include the Berkshire Hathaway HomeServices logo prominently in the bottom right corner with the "Real Estate Professionals" text beneath it. The image should have a cinematic quality with dramatic lighting that creates warmth on the home side and confidence on the sold side. Add a subtle gradient overlay that transitions from warm to cool tones across the image, representing the emotional journey of selling. Include a QR code in the bottom left corner and small text stating "Scan for your personalized home valuation." The overall mood should convey sophistication, trust, and seamless transition, appealing to upscale homeowners considering selling their property.

HomeSmart Relatable Pain Point Advertisement

Prompt: [add logo] Create a high-quality image of a suspended advertising poster with the following specifications: The poster should feature a dark navy blue background with large, modern white text that reads: "is your upstairs neighbor practicing riverdance at 2AM?" Position this text prominently in the upper two-thirds of the poster. In the middle-right portion of the poster, include a simple white illustration of a ceiling with visible sound waves or vibration lines emanating downward. At the bottom of the poster, add the tagline in smaller white text: "Maybe it's time for some peace and quiet." In the bottom right corner, place the HomeSmart logo (a simple house icon with the word "HomeSmart" next to it). The poster should be suspended by two thin red strings from the top, against a clean light gray wall, creating a professional display appearance similar to the reference image. The overall aesthetic should be minimalist, clever, and slightly humorous while addressing a common neighbor-related frustration that might motivate someone to move homes. Ensure the typography is clean, modern and highly legible, with a subtle hierarchy between the main headline and the smaller tagline text. Perplexity AI: This image should advertise HomeSmart real estate services by humorously highlighting a relatable pain point of apartment/condo living that would make someone consider moving to a new home, similar to other successful real estate advertising campaigns

Attention-Grabbing Personality Content

Custom Action Figure (Tony Robbins Example)

Prompt: Create an image of a Tony Robbins action figure. Next to the figure, there should be the toy's equipment, each in its individual blisters. 1) a book titled "Unleash the Power Within" with miniature flames coming from its edges. 2) A pair of bare feet standing on hot coals labeled "Firewalk Experience." 3) A microphone headset with "MOTIVATE" emblazoned on the side. 4) A miniature stage platform with upward-pointing energy arrows labeled "Peak State." Don't repeat the equipment under any circumstance. The card holding the blister should be deep energetic blue with red accents. Also, on top of the box, write 'TONY ROBBINS' and underneath it, 'BREAKTHROUGH ACTION FIGURE'. The figure and equipment must all be inside blisters. The action figure should have Tony's signature broad shoulders, tall stature, and enthusiastic pose with one fist raised. Visualize this in a realistic way.

Minecraft Character Transformation (this one was me lol)

Prompt: [add selfie] "Create a detailed Minecraft-style character portrait of [person] with realistic blocky textures. Show them in a dynamic pose [mining/building/crafting/fighting] in a stunning [biome type: forest/desert/mountains/nether] environment. Include iconic Minecraft elements like [creepers/zombies/villagers/endermen] in the background, along with [redstone contraptions/diamond tools/enchanting table/farm]. Use dramatic lighting with torch glow or sunset colors. Maintain the distinctive pixelated aesthetic while capturing recognizable facial features and clothing details. Add subtle Minecraft particle effects and make sure the scene includes floating blocks or items for that authentic Minecraft feel. Ultra high-definition, full-body shot with detailed background."

Humorous Real Estate Memes

Taco-Eating Yard Sign

Prompt: Create an image of a comically anthropomorphized yard sign devouring an oversized taco. The rectangular metal sign has somehow developed stubby cartoon arms and a wide, exaggerated mouth with googly eyes mounted above it. Taco ingredients are spilling everywhere as the sign enthusiastically takes a massive bite. The sign's text reads "FOR SALE" but some letters are obscured by salsa drips. In the background, other yard signs appear to be backing away in horror. The scene takes place on a perfectly manicured suburban lawn at sunset, with dramatic lighting highlighting the absurdity. The taco should have vibrant colors with visible layers of beef, lettuce, cheese, and tomatoes. Add some small details like a napkin tucked into the sign's "collar" area and perhaps a tiny sombrero tilted on one corner. Make the style bright, cartoonish, and hilariously expressive with the sign appearing absolutely delighted by its meal. A dog might be visible in the background, looking utterly confused by what it's witnessing.

Device Review Frustration Meme (Ron’s Meme)

Prompt: Create a meme image showing Ron looking comically frustrated while squinting at a tiny iPad, with a speech bubble saying "I'll need to review on the iMac! iPad is too small". In the next panel, show Ron with an exaggerated smile in front of a massive, ridiculously oversized iMac that takes up an entire desk. Make the contrast between the "tiny" iPad and the "enormous" iMac absurdly exaggerated for comedic effect. Use bright colors and a simple cartoon style. Add a caption at the bottom that reads "Ron's Review Requirements".

Dollhouse Property Expectations Meme

Prompt: Create a meme image showing a woman with an exaggerated disappointed expression as she peers into a tiny dollhouse window from the outside. Her face should be comically large compared to the dollhouse, with her eye visible through the window. Add bold text at the bottom of the image that reads: "IT LOOKED BIGGER IN THEIR AD!" Make the contrast between the woman's expectations and the tiny reality of the dollhouse obvious and humorous. Use bright colors and a cartoonish style to emphasize the silliness of the situation - like someone who got tricked by misleading real estate marketing.

Pro Tips for Better Results

  1. Leverage Perplexity AI for Prompt Creation: Instead of creating prompts from scratch, use Perplexity AI to help generate optimized prompts for specific marketing needs.

  2. Be Highly Specific: Include details about colors, positioning, typography, mood, and brand elements.

  3. Reference Visual Style: Mention specific visual styles or aesthetic qualities (minimalist, cinematic, comedic, etc.).

  4. Edit and Refine: If the result isn't perfect, modify specific elements in your prompt and try again.

  5. Save Your Best Prompts: Create a library of successful prompts that you can adapt for future marketing needs.

These prompts demonstrate the versatility of ChatGPT's image model for real estate marketing. From professional advertisements to humorous memes, the possibilities are limited only by your creativity. Experiment with these templates, customize them for your brand, and develop your own prompt library to streamline your marketing efforts.

For Real Intent members, don't forget that our team is available to help create custom prompts tailored to your specific brand guidelines and marketing objectives. Reach out to [email protected] for more information.