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Zillow's New Listing Standards: If Not on MLS Within 24 Hours, It's Not on Zillow
By Pulse Staff | Market Data
Transparency Takes Priority in Zillow's New Policy
Zillow has announced new listing access standards that will fundamentally alter how properties are marketed online. Effective May 2025, any listing publicly marketed to consumers must be submitted to an MLS within one day or it will not appear on Zillow or Trulia. According to Zillow's official announcement, these standards are designed to implement NAR's Clear Cooperation Policy.
Ensure your marketing workflows include immediate MLS submission for any listing you promote publicly—even on social media or your own website.
This decisive move reinforces NAR's Clear Cooperation Policy with a clear message: A listing marketed to any buyer should be marketed to every buyer. Practices that selectively share listings to control who participates in the buying process will be eliminated from the platform.
The data is clear on why this matters: consumers accessing private listing networks face significant disadvantages, with first-time buyers, lower-income groups, and communities of color disproportionately impacted by limited inventory visibility.
What This Means For Your Business:
All publicly marketed listings must be in the MLS within 24 hours
No exceptions for coming-soon or pocket listings marketed elsewhere
Truly private listings (never publicly marketed) remain exempt
If you're already following Clear Cooperation Policy, nothing changes
Industry leaders like eXp Realty are already endorsing the standards, which eliminate the "bait-and-switch" tactic of using exclusive listings as leverage to gain more business.