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- 5 AI Video Tools That Increase Lead Generation
5 AI Video Tools That Increase Lead Generation
Masterclass 6 Guide
"When you use these tools, you need to be very specific about what output you're looking for and what use case you're looking for and what you're looking to achieve. If you go into it just with no plan whatsoever... you can waste a lot of time."
73%
of homebuyers are more likely to work with agents who use video content
Most agents waste 12+ hours weekly creating video content that generates minimal engagement. Meanwhile, top producers are leveraging AI tools to automate this process, creating both long-form market reports and viral short-form clips that attract qualified leads while investing just 1-2 hours per week.
1. Cap Cut: Transform Long-Form Content Into Viral Shorts
60 minutes
Free AI video editing capacity
Cap Cut offers free AI video editing capabilities specifically designed to transform existing 10+ minute videos into highly shareable 30-60 second clips that generate 3.4x more engagement than traditional social posts.
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Implementation Strategy:
Cap Cut: Step-by-Step Implementation
Import your existing YouTube market report videos
Copy-paste your YouTube URL into Cap Cut's converter tool - no download required
Select "Auto" mode for caption integration
This automatically identifies the most engaging segments and adds captions
Choose "less than 60 seconds" for optimal social media length
The AI will select portions that create the most coherent short-form content
Export multiple short clips from a single source video
Create 3-5 different clips focusing on specific insights or data points
During the demonstration, Aaron showed how the platform automatically identified the most engaging segments from a 10-minute market report and transformed them into optimized shorts using the "medium" caption template.
Action: Start with your highest-performing YouTube video and create three 30-60 second clips focusing on specific data points from your market.
2. Flora: AI-Powered Visual Enhancement
150 Credits
Free tier access for initial testing
"What you can do with Flora is take multiple photos or even a prompt and bring those things together in a canvas," Aaron demonstrated, showing how listing photos could be enhanced with branding elements in less than 90 seconds.
Action: Use "combine ideas" feature to merge your brand elements with your best listing photos, then export as animated content.
3. HeyGen: Create Your AI Avatar
3 Free Video Credits, 1 Free Avatar
Content creation capability with your digital twin
HeyGen specializes in creating lifelike AI avatars that allow you to scale your market updates and listing presentations without appearing on camera. Agents using AI avatars report producing 7.3x more video content monthly.
Join 1AgentPerZip™ to receive exclusive, high-intent leads tailored to your zip code. Grow your real estate business with powerful data-driven insights.
The masterclass showcased a real-world example: an AI avatar created for agent Sue Steinman that presented her Arizona listing with specific property highlights and clear call-to-action. The avatar was created using HeyGen free tier, demonstrating accessibility for all agents regardless of technology budget.
Example Script Used for Sue's Listing Presentation:
"Against the quiet beauty of the Arizona Desert, 3977 South Twin Hawk Lane is a custom built estate offering scale design, and serenity. At over five, 200 square feet and spread across six bedrooms, this Murano home is designed for those who value, space, peace, and uninterrupted views. Inside every detail has purpose, clean lines, open rooms, and thoughtful finishes create a space that feels grounded yet refined."
Action: Create your free Hagen account and record a 2-minute video of yourself speaking to create your initial avatar.
4. Synthesia: Enterprise-Grade Video Scaling
Unlimited
Video creation on enterprise plans vs. limited avatar options on free
"With HeyGen, you get into personalized avatars on the free plan... but with Hagen, the pricing per length of video is actually really expensive. Whereas Synthesia is not," Aaron explained, highlighting the strategic decision agents need to make based on their specific video needs.
Feature | Hagen | Synthesia |
|---|---|---|
Free Personalized Avatar | Yes | No (Creator plan only) |
Monthly Video Limit | 3 videos (free tier) | 3 minutes (basic plan) |
Video Length Pricing | Expensive per minute | Unlimited on enterprise tier |
Pre-built Avatars | 40+ options | 65+ options |
Setup Time | 15-20 minutes | 5-10 minutes |
Action: Choose HeyGen if you prioritize avatar personalization or Synthesia if you need high-volume video creation.
5. Lovable: AI Website Creation
2 Hours
Average time to create a complete agent website
While not strictly a video tool, Lovable's AI website creation capabilities allow agents to quickly develop professional landing pages where their video content can be hosted.
Action: Create a dedicated landing page for your AI-generated video content with clear contact forms to capture leads.
Implementation Framework
The 4-Step AI Video Implementation Process:
Complete AI Video Framework
Strategy First
Define your specific content goal and audience before selecting tools. Agents who began with a clear outcome in mind achieved 2.7x higher engagement rates.
Free Tier Testing
Validate each platform's capabilities before financial commitment. Top producers tested at least 3 different tools before selecting their primary workflow.
Editorial Review
Implement a quality control phase before publishing. Spending just 10-15 minutes on final edits increased conversion rates by 42% compared to directly publishing AI outputs.
Multi-Tool Integration
Combine platforms for comprehensive workflows. The most successful agents used a minimum of 3 different AI tools in their content creation process.
Master the Complete AI Video Workflow
This was phase one of our two-part masterclass series! Join us next Thursday at 11am PST for the comprehensive step-by-step walkthrough of creating professional market report videos using these tools together.
What you'll learn in Part Two: The complete "soup to nuts" process for creating high-conversion market reports using multiple AI tools in a seamless workflow.