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- From Zero to Hero in 7 Days: How Cooper Gaines Cracked the Code with RealScout + RealIntent
From Zero to Hero in 7 Days: How Cooper Gaines Cracked the Code with RealScout + RealIntent
Picture this: You're sitting on 2,000 Zillow leads that are about as responsive as a brick wall. You've tried everything—cold calling (hello, TCPA nightmares), generic email blasts, even carrier pigeons (okay, maybe not that last one). Then, in just
7 days
, you suddenly have 9 hot home valuation requests flooding your inbox.
Sound too good to be true? That's exactly what happened to Cooper Gaines, a San Francisco agent who discovered the secret sauce: combining RealIntent's address-rich data with RealScout's autonomous nurturing platform.
The "Before" Picture: 2,000 Leads Going Nowhere
Cooper Gaines had a problem that'll sound familiar to most agents. He'd accumulated 2,000 Zillow leads over time, sitting in his RealScout platform like digital dust bunnies. The issue? No home addresses.
"I had all these leads, but they were basically just names and email addresses floating in space. How do you send someone a home valuation report when you don't know where they live? It's like trying to deliver pizza without an address—good luck with that!"
- Cooper Gaines, still bitter about his Zillow lead collection
Cooper was stuck in what we call the "Zillow Zone"—that frustrating place where you have quantity but zero quality. His leads were about as engaged as teenagers at a family reunion.
Enter RealIntent: The Game-Changing Data
Everything changed when Cooper signed up for RealIntent and acquired three prime San Francisco zip codes. Unlike those address-less Zillow zombies, RealIntent delivered something revolutionary: complete contact information including home addresses.
Lead Source | What You Get | What You Can Do | Engagement Rate |
|---|---|---|---|
Zillow Leads | Name + Email (maybe phone) | Generic "just checking in" emails | 😴 Crickets |
RealIntent Leads | Name + Email + Home Address + Demographics | Personalized home valuations, market reports, comparable sales | 🔥 10% in first week! |
Cooper imported 396 fresh RealIntent leads into RealScout's home value alert segment. These weren't just random contacts—they were homeowners in his target zip codes with complete property information.
The Magic Happens: Week One Results
Here's where things get crazy. Within ONE WEEK of launching his RealScout campaigns with RealIntent data, Cooper's inbox exploded:
🚀 Cooper's First Week Results
9 home valuation requests from previously cold leads
30 homeowners actively viewing their property reports
10% engagement rate (vs. 0% from Zillow leads)
1 in-person listing appointment scheduled within 5 days
1 potential listing targeted for September
The Overwhelm is Real: Aaron's Rescue Call
Success can be overwhelming, especially when you go from zero to sixty faster than a Tesla. Aaron, co-founder of RealIntent, heard through the grapevine that Cooper was experiencing some "good problems" and decided to check in. (Cooper wasn't the first agent to experience this kind of rapid success—Melissa Bialla had a similar transformation story that had already made waves in the RealIntent community.)
Aaron: "What seems to be the problem, Cooper?"
Cooper: "I've never experienced this much flow in such a short period of time, and I'm feeling a bit overwhelmed on how to best proceed. It's like I ordered a glass of water and got hit with a fire hose!"
Aaron: "Cooper, my friend, that's what we call a champagne problem. Let me walk you through how to handle this beautiful chaos..."
That Thursday call turned into an impromptu masterclass on managing high-engagement leads—a problem Cooper never thought he'd have.
The Secret Sauce: Why RealIntent + RealScout Works
The magic happens when you combine two powerful forces:
1 | RealIntent provides the fuel:Complete homeowner data with addresses, enabling personalized outreach that actually matters to recipients. |
2 | RealScout automates the engine:Sends automated home valuations, market updates, and comparable sales reports that homeowners actually want to receive. |
3 | Homeowners get value, not spam:Instead of "just checking in" emails, they receive actual data about their biggest asset—their home. |
Cooper's Playbook: How to Replicate His Success
The RealIntent + RealScout Success Playbook
Step 1: Get the Right Data (RealIntent)
✅ Purchase zip codes in your target area
✅ Import leads WITH home addresses (this is crucial!)
✅ Segment by property type, value, and demographics
Step 2: Set Up Smart Automation (RealScout)
✅ Import leads to home value alert segments
✅ Configure automated valuation reports
✅ Set up comparable sales alerts
✅ Create market update campaigns
Step 3: Launch and Monitor
✅ Start with a test batch (Cooper did 396)
✅ Monitor engagement metrics daily
✅ Set up instant alerts for valuation requests
✅ Have your follow-up templates ready!
Step 4: Strike While Hot
✅ Respond to valuation requests within 2 hours
✅ Use both in-platform and external email follow-up
✅ Offer in-person consultations immediately
✅ Don't let Aaron catch you being overwhelmed! 😄
The Numbers Don't Lie
Let's put Cooper's results in perspective:
Metric | Before (Zillow Leads) | After (RealIntent + RealScout) |
|---|---|---|
Total Leads | 2,000 | 396 |
Engagement Rate | 0% | 10% |
Valuation Requests | 0 in months | 9 in one week |
Listing Appointments | 0 | 1 (with more pending) |
Agent Mood | 😞 Frustrated | 😅 Overwhelmed (in a good way!) |
⚠️ Warning: Side Effects May Include
Sudden influx of qualified leads
Calendar filling up with listing appointments
Checking your email with excitement instead of dread
Phone calls from co-founders checking if you're okay
Colleagues asking what you're doing differently
The Bottom Line
Cooper's story proves a simple truth: It's not about having more leads—it's about having the RIGHT leads with the RIGHT data, nurtured the RIGHT way.
When you combine RealIntent's comprehensive homeowner data with RealScout's intelligent automation, you're not just sending emails—you're delivering value that homeowners actually want. And when you deliver value, magical things happen. Like 9 valuation requests in a week. Like listing appointments materializing out of thin air. Like actually enjoying your CRM for once.
Ready to Create Your Own Success Story?
Cooper went from 2,000 dead leads to a pipeline full of opportunities in just 7 days. His secret? Stop trying to resurrect zombie leads and start working with quality data that enables meaningful engagement.
The formula is simple:
RealIntent Data + RealScout Automation = Happy Agents (and slightly overwhelmed ones)
Special thanks to Cooper Gaines for sharing his story and to Aaron for that perfectly-timed rescue call. And remember: if you find yourself overwhelmed by success, that's not a problem—that's a milestone!