Playbook Series: 5 Cold Emails that Convert + Calendar

Email #1

Warm-Up quick { {CITY}} insider tip

Hi there,

Just noticed someone from { {ZIP}} joined my local market update list. That's your area, right?

Quick insider tip about { {CITY}} — we're seeing homes with updated kitchens selling 12 days faster than similar properties right now. Not huge data, just something I'm noticing on the ground that most reports miss.

I analyze { {CITY}} patterns weekly. Any specific area trends you're curious about?

Cheers,
{ {AGENT_NAME}}

Email #2

Warm-Up saw this { {ZIP}} data point

Hey,

Was running numbers for the { {CITY}} market this morning and noticed something interesting for { {ZIP}} specifically.

Last month's closings show houses with professional photography are selling for 2.4% more than listings with basic phone photos. Small edge, but adds up to real money... about $12K on a median-priced home in your zip.

I track these little advantages for my clients. Reply "STATS" if you'd like me to send over the latest { {ZIP}} market snapshot (no strings).

Thanks,

{ {AGENT_NAME}}

Email #3

Warm-Up { {CITY}} weekend events

Morning!

Thought I'd share a quick list of interesting things happening around { {CITY}} this weekend:

• Farmers Market at Centennial Park (Sat, 8-1)
• Community cleanup at { CITY}} Beach (Sun, 9-11)
• Food Truck Festival downtown (Sat, 4-9pm) 🌮

My clients tell me these local updates are actually helpful... hope you don't mind! I'm always keeping an eye on { {CITY}} happenings as part of my market research.

Enjoy your weekend,
{ {AGENT_NAME}}
Sent from my iPhone

Email #4

Warm-Up hidden gem in { {CITY}}

Hey there,

Just toured a new listing in { {CITY}} that hasn't hit the MLS yet. Made me think of an interesting trend we're seeing...

Homes with dedicated home office spaces are commanding a 3.7% premium right now in { {STATE}}. Post-pandemic shift that's actually accelerating, not fading.

I'm putting together a quick guide on the highest ROI pre-listing improvements for { {CITY}} homeowners based on current buyer preferences. Would that be something useful to have?

Best,
{ {AGENT_NAME}}

Email#5

Engage new market shift in { {ZIP}}

Quick update,

Just analyzed the latest { {CITY}} data and noticed a shift specifically in { {ZIP}} that hasn't hit the news yet.

Inventory levels dropped 7.2% last month while time-on-market shortened by 4 days. Early indicator that we might be heading into a more competitive spring than analysts predicted for { {STATE}}.

I've created a free custom property value tracker for { {ZIP}} homeowners. It sends automatic monthly updates on your home's changing value based on actual { {CITY}} sales, not just algorithms.

Click here to set up yours: { {CALENDLY_LINK}}

{ {AGENT_NAME}}
{ {BROKERAGE_NAME}}