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- Playbook Series: Creating Local Newsletter From Templates
Playbook Series: Creating Local Newsletter From Templates
Weekly Pulse Local Newsletter
Give your real estate communications a boost with our Weekly Pulse Local Newsletter template series. Each template is tailored to help agents deliver timely market updates and local insights that keep prospects engaged and informed.
With flexible layouts and a range of content ideas, you’ll find it easy to maintain regular outreach while highlighting your expertise. This collection is just a glimpse of the full playbook, designed to strengthen your marketing efforts and deepen client relationships.
PULSE LOCAL by { { AGENT_NAME}}
This Week in { {CITY}}: Local Happenings
Your insider guide to events, development news, and market trends for { {ZIP}} and surrounding areas.
Hello neighbor,
Hope you're enjoying the [season] weather in { {CITY}}! Here's what's happening around town this week, plus a quick snapshot of our local real estate market.
🗓️ LOCAL EVENTS THIS WEEK
{ {EVENT_BLOCKS}}
Have an event to share? Hit reply and let me know!
🏠 FEATURED PROPERTY OF THE WEEK
[Brief property description]
What makes this one special: [Unique feature or opportunity]
Just listed at $XXX,XXX or recently sold for X% [above/below] asking price.
🔍 { {CITY}} MARKET QUICK TAKE
XX% Homes selling above asking in { {ZIP}} this month | XX Days Average days on market in { {CITY}} (down X days from last month |
That's all for this week's { {CITY}} update! If you have questions about the local market or need any real estate advice, I'm always just a call or email away.
Best regards,
{ {AGENT_NAME}}
{ {BROKERAGE_NAME}}
[Phone Number]
[Email Address]
you're receiving this because you subscribed to { {CITY}} local updates. Unsubscribe or manage preferences.
Event Prompt Generator
Use this prompt with ChatGPT or Perplexity to quickly populate the events section of your newsletter:
Give me 5 family-friendly or community events happening this Thu-Sun within 15 mi of , ({ {PRIMARY_ZIPCODES[0]}}). Return date, title, 1-sentence hook, URL. Bullet list, 75 words max.
Sponsor Feature Template
Include local business sponsors to offset newsletter costs and build community connections:
🤝 LOCAL BUSINESS SPOTLIGHT: [Business Name]
[One-sentence description of business]
Owner [Name] has been serving { {CITY}} for [X] years, specializing in [service/product].
📍 [Address]
🔗 [Website/social]
🎁 Special offer for Pulse Local readers: [Discount/offer details]
Interested in featuring your local business? Reply to this email for sponsorship information.
Best Practice
When featuring local businesses, prioritize service providers related to homeownership (contractors, landscapers, interior designers) who might also refer potential sellers to you. Negotiate reciprocal email features in their newsletters to expand your reach.