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AI Tools Masterclass Recap: Creating Dynamic Real Estate Content with AI Avatars and Video Automation

Masterclass 7 Guide

May 16, 2025

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"We're all busy people. Some of us already don't have the time to make YouTube videos. This really decreases the bar to make that good enough YouTube video, especially if you're not making them today."

In this week's Pulse Masterclass, Aaron Rafferty demonstrated exactly how to create and use AI avatars for real estate market updates. Unlike last week's broad overview, this hands-on session showed the complete workflow for creating an AI avatar, generating a market-specific script with actual data, and producing shareable video content in minutes instead of hours.

3

Free AI avatar videos per month with Hagen

30 sec

Optimal length for high-conversion market update clips

15 min

Total time to create AI market update from scratch

What We Actually Did: Hands-On AI Video Creation

Unlike more theoretical overviews, this masterclass walked through the complete process of creating actual AI content. Aaron demonstrated:

  1. Creating a hyperrealistic AI avatar using just photos in HeyGen’s new Avatar 4.0

  2. Generating an data-driven, targeted market update script using Perplexity AI

  3. Using Vidyo.ai instead of CapCut for faster, more reliable video clip generation

"The biggest thing is now you have basically every month you can create three to five 30-60 second videos without having to actually record yourself. You can really focus on how to create a viral video in a scalable manner."

Previous Masterclass Overview

Last week, we introduced several AI tools including CapCut, Flora, Hagen, and Synthesia. Today's session built directly on that foundation by focusing specifically on creating a working AI avatar and actually generating video content.

If you missed it, you can watch the full replay here or read our detailed previous masterclass recap.

Step-by-Step: What We Created Together Today

This masterclass focused on three specific, practical workflows with immediate application for your business:

1. Creating Your AI Avatar with HeyGen (What We Actually Did)

HeyGen

During the masterclass, Aaron revealed that Hagen just released Avatar 4.0, which now allows you to create surprisingly realistic avatars from images alone – a major improvement that makes this accessible to every agent without special equipment.

Pricing Tier

Avatar Capabilities

Best For

Free

3 videos per month
30-sec max length
Includes Hagen watermark

Testing the technology
Instagram stories

Creator ($29/mo)

5 min of avatar content per month
60-sec max video length
No watermark

Regular market updates
Social media content

Pro ($79/mo)

30 min of avatar content per month
Multiple avatars
Full motion controls

Multiple property videos weekly
Team content creation

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Creating Aaron's Avatar Step-by-Step

1. We created an AI avatar from photos

Aaron demonstrated how to use Hagen's new Avatar 4.0 technology to create a realistic avatar using only photos. The process took just minutes, and Aaron was able to show his actual completed avatar during the session.

Action steps:

  1. Sign up at heygen.com

  2. Select "Create Avatar" from the dashboard

  3. Upload 5-10 clear photos of your face from different angles

  4. Wait for processing (typically 5-10 minutes)

2. We added a custom background

Aaron showed how to replace the default background and position the avatar for a more professional look. He demonstrated that the free version allows custom backgrounds even with the watermark.

"What's great is you can change the background. You can even bring a video in for the background if you want."

3. We created the final video with our script

Aaron input the script (created with Perplexity) into Hagen and generated a complete market update video during the live session.

⚠️ Reality Check: What to Expect with AI Avatars

As Aaron demonstrated live, the current technology has some limitations:

– Slight mouth sync issues - Most noticeable in close-up, full-screen views

– Limited facial expressions - Less emotional range than real videos

– Best for shorter content - Keep videos under 60 seconds for best results

"If you're looking at this (avatar image) big like this, it's probably not the play. The best thing is making it smaller so people can't really see the mouth as much. Then they're not as focused on the mouth... and they're able to enjoy your video as you talk them through it." — Aaron Rafferty

2. Creating Data-Driven Market Update Scripts

Aaron demonstrated live how to use Perplexity's free AI search capabilities to generate a targeted market update script with real, current data for Orange County. This approach ensures your content is relevant and accurate without requiring extensive market research.

The Exact Prompt We Used (Copy & Customize)

Hi, my name is Aaron Rafferty and I need to create a 30-second script for a market update highlight reel for Orange County, California. I am a real estate agent creating this to be optimized for YouTube Shorts, meaning quick hitting and actionable.  My audience is potential downsizers that live in Orange County and have at least 20 years of equity in their home and might even want to go from a two story home to a one story home, either in the area or out of state.  The quick hits should be optimized for the latest news and insights that might affect their purchase or sale decisions today. News should be within the past 5 days.3. HeyGen: Create Your AI Avatar

The Output Used as the Script for the HeyGen Video

"Orange County homeowners, Aaron Rafferty with a critical market alert. If you've built 20+ years of equity, your window to maximize profits is closing. Inventory just jumped 12% in the last five days alone, reaching a three-year high. Buyer demand is dropping fast as summer approaches, and homes are sitting 23% longer than just last month. One-story homes are still commanding premium prices, but economists predict this advantage won't last through June. The time to leverage your equity is right now, not next month. Waiting could cost you tens of thousands as more sellers flood the market daily. Call me today to beat this shifting market before your equity advantage disappears."

💡Aaron's Script Customization Tips

"You can change the region, you can change the demographic. So if you're not targeting downsizers, maybe you're targeting that upgrader, or maybe you're targeting folks that might be at risk of foreclosure or have lost their job. The downsizer is really easy - it's easy to create like a fun video versus some of these more implicit instances."

⚠️Important Verification Step

Aaron noted during the session: "You could validate these statistics, but generally from what I am seeing and the articles that I'm reading, these actually are correct." Always verify key statistics with your local MLS data before publishing.

3. Creating Viral Clips from Long Videos (What We Actually Did)

During the masterclass, Aaron demonstrated Vidyo.ai as a faster, more reliable alternative to CapCut for creating viral clips from long-form real estate videos. We watched him input a real YouTube listing video and generate optimized clips in minutes.

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Step-by-Step: What We Actually Did with Vidyo.ai

1. We imported an actual listing video via YouTube URL

Aaron demonstrated how to paste a YouTube URL from a listing video (by Jason, a Florida real estate agent) directly into Vidyo.ai for processing.

"What's great about this is it really doesn't take that long. So I did these, I already did one, but these weren't optimized."

2. We added targeted keywords for optimization

Aaron demonstrated adding these specific keywords during the live session:

  • Fort Lauderdale - Location keyword

  • high ceilings - Property feature keyword

  • home buyer - Buyer intent keyword

  • looking for home near Fort Lauderdale - Search intent phrase

"The 'looking for home for sale near' is actually a really good keyword to use."

3. We watched the AI analyze and rank video segments

The tool processed the video during the session, showing how it analyzes and ranks potential clips by "virality score." Aaron played the top-ranked clip (scored 85) to demonstrate the quality.

"It did a really good job to showcase what people like to see, which is this beautiful view. And when people are scrolling on their phone, they're just transfixed on that view now, and you can capture them and have them linger for longer. And then they're going to be more interested and potentially want to inquire.

2

We added targeted keywords for optimization

Aaron demonstrated adding these specific keywords during the live session:

  • Fort Lauderdale - Location keyword

  • high ceilings - Property feature keyword

  • home buyer - Buyer intent keyword

  • looking for home near Fort Lauderdale - Search intent phrase

"The 'looking for [blank] near' is actually a really good keyword to use."

3

We watched the AI analyze and rank video segments

The tool processed the video during the session, showing how it analyzes and ranks potential clips by "virality score." Aaron played the top-ranked clip (scored 85) to demonstrate the quality.

Screenshot of Vidyo.ai Clip Rankings from Demo

"It did a really good job to showcase what people like to see, which is this beautiful view. And when people are scrolling on their phone, they're just transfixed on that view now, and you can capture them and have them linger for longer. And then they're going to be more interested and potentially want to inquire."

"All these AI tools, they're actually transcribing YouTube videos to bring information in, and if you have certain keywords that you want to rank for... you can actually potentially be one of those videos that came up in Perplexity when someone's asking about 'what kind of homes are available in Fort Lauderdale'... and you would actually rank in Perplexity of someone searching there or in Chat GPT."

Practical Applications We Discussed During the Session

  • Extract clips from your market updates for social media

  • Repurpose property tour videos into platform-specific formats (landscape, portrait, square)

  • Position your AI avatar alongside property footage using the split-screen option

  • Optimize existing videos for AI search engines by targeting specific keywords

Real-World Applications: Actionable Workflows from Today's Masterclass

Aaron demonstrated exactly how these tools can be combined for maximum efficiency. Here are the specific real-world applications you can implement today:

15-Minute Market Update Workflow

  1. Generate market script (3-5 min)

    • Use the exact Perplexity prompt from above

    • Customize for your local market

    • Request revisions until it sounds natural

  2. Create avatar video (5-10 min)

    • Use free Hagen plan to start (3 videos/month)

    • Position avatar in lower corner

    • Use local property or city image as background

  3. Post and distribute (2-3 min)

    • YouTube, Instagram, Facebook

    • Email to your database

    • Include specific call-to-action

Perfect for: Regular bi-weekly market updates even when you're busy with clients

Content Multiplication Workflow

  1. Record one 10-minute property tour

    • Focus on high-quality footage

    • Highlight unique features clearly

  2. Generate 5+ viral clips with Vidyo.ai

    • Optimize with listing's key features as keywords

    • Export in multiple formats (portrait, landscape)

  3. Create AI avatar commentary for each clip

    • Generate targeted scripts for specific buyer types

    • Position avatar alongside property footage

Result: 5-10 targeted pieces of content from a single recording session

AI Ranking: A Game-Changing Opportunity We Discussed

AI Search Secrets: Real Estate Agents' Winning Strategy for 2025

Boost your real estate visibility: Learn how to optimize your website for AI search tools like ChatGPT and capture more leads with cutting-edge SEO strategies for the AI-powered market.

blog.realintent.co/p/optimizing-your-real-estate-website-for-ai-search?utm_source=blog.realintent.co&utm_medium=newsletter&utm_campaign=dominating-ai-search-how-to-rank-1-on-chatgpt-markets-on-the-rise&_bhlid=84ba52817a5e03594bb391efe4f26222d4c6a214

"Imagine if when you searched or maybe a homeowner is searching for something... maybe they're searching for a local real estate agent in your local zip code. 'I need to work with the best,' right? That's their question. Now these AI tools, Chat GPT and Perplexity, they're gonna output just the person. Maybe it's, maybe they output three, but they're gonna output the person that ranks."

This represents a fundamental shift from traditional SEO where you compete for visibility among dozens of search results to AI search where only 1-3 options might be suggested. The tools we covered today help position you for this opportunity:

  • Vidyo.ai's keyword optimization helps your content be discoverable by AI tools

  • Creating regular, data-driven market updates positions you as an authority

  • Using your AI avatar lets you create more consistent, targeted content

For a complete guide on ranking in AI search tools, check out our detailed article: How to Rank in AI Search Results.

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